Defining our audience

Grime Genre Study

Action Plan 12

Action plan week 12 from harry johnston

Action Plan 11

Action plan week 11 from harry johnston

Updated Narrative Analysis

Copyright Importance

Copyright explained and importance of abiding to copyright

When we sent an email to Domino records we stated that we wanted to see copyright for the song Old Yellow Bricks by the Arctic Monkeys so we can create a music video for educational purposes. They did not respond to our email but from previous knowledge with Domino records we knew that they had accepted our conditions because previously we used one of their songs and had permission to do so and we didn’t have any copyright strikes against us. If we did not seek permission for copyright then this would of resulted in our video having a copyright strike against it, which will then result in our video being taken down on YouTube, and even potentially face a penalty so it is very important to abide to copyright procedures. However to avoid these procedures being taken we will ensure that we email Domino records to gain access to this song in a legal and professional manor.

Copyright basics

Copyright acknowledges the efforts to create something and giving them the title of the creator and you must ask for permission to manipulate or use something that someone has created. It is effectively intellectual property that someone has created themselves and they control who has access to this and they can make profit from this as well like a YouTube video. YouTube music videos or YouTube videos make money from the advertisements that are on the video and the view count that the video receives. Record labels that represent the artists own most music video copyrights. If we fail to gain access to copyright then we can be excused because we are using this song for an understandable subject, which is for educational purposes.

Textual Analysis Practice

These images show feedback I have received on some Textual Analysis pieces of work, this is going to help me with my music video textual analysis as it has improved my analytical skills. I have focused on things such as post-modernism and I will use these skills in my music video textual analyses.

How we would distribute our music video

There are many ways that we can get our music video distrusted. We are not a studio and don't have our own record label so we cannot get a professional contract to distribute our music video. However there are other ways and one of them would be to use YouTube. On YouTube we would create our own YouTube channel that would have a title relating to the band Arctic Monkeys and through their we would be able to upload our music video with labels so that the audience can easily find it. After uploading this to the YouTube channel we will use social media pages like Facebook and Twitter to send out messages about the upload of the latest music video so that more people are aware. Additionally links to the music video will be put up on fan pages of Arctic Monkeys and message boards for music videos will be used so that more people can view our music video.

Our song choice

The two most popular songs that we were going to base our music video off were either Sweater weather by The Neighborhood or Old Yellow Bricks by Arctic Monkeys. We decided to go with Old yellow bricks because when we analysed the lyrics we realized that we could create a higher quality production with the lyrics in this song because the shots can be easily planned and the context of the lyrics were easy to understand. The lyrics of sweater weather were more difficult to deal with simply because it would be hard to recreate during filming to give meaning. Also the song is long and is not upbeat which can be a problem for us because it can cause the video to be boring because it is long and not upbeat and having quality content which will make it interesting even though the beat is not uplifting can be a very difficult task. However Old Yellow Bricks is the opposite and is a song that is upbeat and a song where filming quality footage can be easily achieved.

Action Plan 9

Action plan week 9 from harry johnston

Camera Options

Action Plan 8

Action plan week 8 from harry johnston

Overall synopsis of music video

The overall synopsis of our music video will be that a person will be struggling to cope with the daily life that takes place in the capital city. He will be remembering memories of his old lover and he struggles to forget what has happened in the past and decides to move to the countryside. He moves to the countryside only to find that it has not cured his problems and he has realised that he missing his girlfriend the most Dorothy.

How music videos are regulated

Music videos are regulated by the BBFC (British board of film classification).The role of the BBFC is to check content that is added onto the web and then if it is required add a age restriction if it includes adult content. The BBFC cannot control most of the content that is posted online so they ask communities on the internet and people to report a post if they believe it should have an age restriction to it. Robin Thicke, Calvin Harris and Snoop Dogg have music videos that are age restricted because of adult themes that are involved that should not be viewed by younger age groups. Regulation of music videos are taken very seriously within communities and by the BBFC. One of Rihanna's music videos which included adult content was banned in nearly ten countries. A few years ago the government in the UK introduced a law that prevent sexualisation of children in music videos and they said that this act will help prevent indecent child content on the internet.

As you can see from above it is very important that we stick to important regulations that are enforced on music videos, because it can result in our YouTube channel where we post content getting suspended and we can be charged if there is content that can be classed as entirely inappropriate. However if we do have adult themes in our music video it is important that we let YouTube know that they need to set and age restriction to the video so that we are not fined and banned.

Action Plan 7

Action plan week 7 from harry johnston

Filming Plan (London)

Old Yellow Bricks Lyric Analysis

Action Plan 6

Action plan week 6 from harry johnston

Textual Analysis 3

Textual Analysis 2